My sons are in Royal Rangers. This morning I was going over Communications with my son Corbin. As part of the Communications Badge you need to examine careers in Communications.
Now the requirements for the Communications badge were probably written 10 years or so ago. The Badge Requirements are a little dated. I don't mean this as a criticism of Rangers, it is a fine program - but things are changing fast in this world.
Our New National Commander Doug Marsh is revamping the program. Change is hard and finding the right balance is challenging. One of the slogans is "Taking Rangers to the iPod Generation." I find this to be a reality if we like it or not. Computers and Smart Phones are here to stay - kids use them. When I ask kids questions older boys with Smart Phones head on line to get the information. I suspect the iPod will shortly be as dated as pong. The latest trend is Smart Phones (which can replace the iPod) and tablets.
I was on a camp-out and was trying to teach Map and Compass. I only had two compasses and asked if anyone else had a compass. Several dads handed me phones with Compass Apps on them. Of course if you have a smart phone all you need is GPS, not the Compass. The Compass Apps work fine for the exercise, but what I want kids to know is what to do when the batteries die, the phone gets wet, or dad takes it away for getting bad grades.
But back to the Communications Badge. In the book there were a list of careers in Communications. Not one was real estate. The closest there was was Marketing. Well I just put SEO right in the book and we discussed that as a career.
But is SEO a career? We had to talk about education and training for the job! Well this is the 21st Century, I don't think there is a degree in SEO (but if there is let me know). I explained to my son I learned everything on the job and picking up bits an pieces here and there, and just doing it - trial and error.
But then you can tell people stuff all day - Communications these day is about demonstration. It is hands on. It is showing people. I had my son go to Google and I told him to do a search as if he wanted to do something with Real Estate in Brentwood, Ca. He did several searches with terms he came up with - What did he Find?
He found dad on the first page of every search he did in at least two spots. I think what amazed him most is I was right up there with many big companies.
Kids have a lot of e-smarts - but at the same time I don't think they have a clue about the implications of many of the things they play with or how to use them to the fullest extent.
Maybe there should be a degree in SEO, but by the time someone completed the program the rules would have changed. Perhaps the term SEO would be as dead as the iPod or Pong. Learning to Communicate and how to reach people never ends. It is a dynamic and constantly changing Paradigm.
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