Selling a Luxury Home - Part 6 - The Team - The Stager
This is Part 6 in a Series. You may wish to look at the other parts first:
Selling a Luxury Home - Part 1 - Defined
Selling a Luxury Home - Part 2 - A State of Mind
Selling a Luxury Home - Part 3 - Make a Plan
Selling a Luxury Home - Part 4 - The Team - Home Inspector
Selling a Luxury Home - Part 5 - The Team - The Termite Inspector
At this point someone is thinking that their home looks just fine, they do not need anyone to tell them how to clean, and stagers are a waste of money. I am going to disagree and tell you why staging is very important for Luxury Home Sales.
Stagers hate to tell you how much the cost as it really varies from home to home and job to job. It depends on how much furniture they bring in, how long it stays on site, and what remodeling they have to do. Speaking very generally I have scene Luxury Homes expertly staged for less than 1% of the sales price. One percent sounds like a lot, but it is actually very cheap as it will maximize your ability to show your homes Uniqueness, Status, and Luxury; the 3 things that will drive the value of your Luxury Home. Many people will rapidly cut the price of a home by 5 to 10% or more in order to get it to sell; but are reluctant to spend a much smaller percentage in order to get it to get quality offers.
A quality Home Stager will help you to sell your Luxury Home by:
- Helping you to get the home updated style wise.
- Provide neutral decorating tips. The purpose is not to reflect your style, but to provide a blank canvas that shows potential to buyers.
- Show you how to decorate to get the small room to look larger.
- Help you declutter the home.
- Provide furniture for empty homes
- Sometimes homes will have bonus rooms or space that is hard for a buyer to define what it is for. A good Stager will help the buyer define the room with the decor.
Stagers offer a variety of service levels and most will give a free initial consultation. Hiring the right stager is one of the most important steps in Selling a Luxury Home.
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